We are looking for events to join the affiliate programme for UK/UAE 2017.

Throughout 2017, the British Council will collaborate with a wide range of British and Emirati partners to create a diverse programme that spans the arts, literature, education, society, sport, science and trade in the UAE.

UK/UAE 2017 will reach around half a million people across the UAE. As a partner there are unique mutual benefits to be gained through cooperation on branding and marketing and communications: association with a series of world-class arts and educational events and integration into our innovative year-long communications campaign.  

Participation in UK/UAE 2017 connects you with prestigious partners and some of the most exciting arts organisations and practitioners in the UK and the UAE.

Call for proposals

The British Council is encouraging organisations in the UK and UAE to suggest planned or existing projects with the potential to be part of the Season. In particular it is looking for projects which:

  • align with the themes of the season (Next Generation, Community and Inclusion)
  • contribute to the programme’s overall geographical spread within the UAE
  • build on an established partnership between a British and  an Emirati partner and/or promoter
  • have the ability to attract Emirati target audiences
  • present high-quality contemporary UK culture in the UAE
  • contribute to representation of the whole of the UK in the UAE
  • contribute to a representation of the diversity and richness of UK culture.

Our team will consider proposals for content and their alignment with the agreed set of criteria.

Please note that we are unable to offer financial support to projects in the affiliate programme.


UK/UAE 2017 will run from January to December 2017. Events will take place across the country in all Emirates. 

What you can expect from the British Council

As a partner of UK/UAE 2017 the British Council will:

  • include the event details on our website’s calendar
  • include links from our website to the event’s venue and your website
  • integrate your event  into our digital activities and social media networks
  • include your event  in our media and marketing campaigns 
  • welcome you to refer to your involvement with UK/UAE 2017 in your communications material 
  • allow you to use ‘Participant in UK/UAE 2017' and ‘An Official UK/UAE 2017 Event’ in your communications material
  • provide advice on  VIP guest lists for any related events
  • help you to use the UK/UAE 2017 title mark, colour theming  and British Council logo in any event posters, flyers, backdrops, catalogues, programmes and brochures you might produce.

What is expected of you as a partner

As a partner of UK/UAE 2017 we ask that you:

  • display the UK/UAE 2017 title mark and British Council logo on your event website pages and link to the UK/UAE 2017 and British Council websites according to our branding guidelines
  • display the UK/UAE 2017 title mark and British Council logo at the venue for your event and in any event posters, flyers, backdrops, catalogues, programmes and brochures according to our branding guidelines
  • reference the season and British Council in any relevant press announcements or conferences you organise and share any releases/details with us for approval prior to publication
  • allow us to reference you and use your logo in any publicity materials related to UK/UAE 2017
  • give UK/UAE 2017 notification of event sponsors you have already signed up
  • help us to measure the impact of UK/UAE 2017 by providing us with audience data following your event by completing the evaluation template provided
  • ensure details regarding your event are listed on The Culture Diary.

Due to the nature of the season there are a number of VIPs associated with the programme. We would be delighted to invite them to your event. Reciprocally, we’d be grateful if you would provide appropriate access for them with prior discussion.

How to apply

  • All applicants should have the details of their events listed on The Culture Diary.
  • To submit a proposal please download the application form below and send to UKUAE2017@britishcouncil.org
  • Please let us know if your event is currently running in the UK or the UAE and if there may be opportunities for a member of the team to attend.
  • We ask that you submit your application no later than four months before the opening of your event. The final deadline for submitting applications for inclusion in the programme will be 31 July 2017.

See also